ECO Building Products
Proposed Brand Identity Design
Overview
Sustainability has become a bigger topic in recent years and when I came across this company I knew it was the perfect brand to re-imagine. Their focus is to provide green building products, materials, and design services.
The Thinking
I wanted to give this logo a more modern look and feel. From the font to the colors and simple design, this logo lends itself well to signage, packaging, merchandise, and more.
Defining the Brand
Before & After
The aim of the new logo was to represent eco-friendly products in a simple and modern way. The circular letters represent that the products they sell are from renewable resources. The rings in the “O” are a simple representation of tree rings to relate back to sustainability.
BEFORE
AFTER
Modern Font
The geometric headline type, Mont, is a bold sans serif font which is perfect for strong headlines. The body copy font, Gotham, complements the headline font.
Sleek New Colors
The previous logo colors were outdated and hard on the eyes. I decided to go with a deeper forest green and matte gold. A lot of eco-friendly companies use the color green so I wanted to have a second brand color that would stand out and be unique from other brands in the industry.
Eye-catching Merchandise
Creating custom merchandise for employees to wear as well as for customers to purchase will help to build brand awareness.
